Online retail sale in India is picking up like never before. One section of online retail which we have closely followed over the years is the fashion segment. Myntra and Jabong can probably be called the icons of Indian online fashion industry. With both of them registering significant growth over the last few years and poised for an even brighter future, is it too early to say that online fashion retail in India is finally coming of age?
70% of Myntra’s sales over this year is expected to come from mobiles, says Shamik Sharma, Chief Product and Technology Officer at Myntra.
“Currently, close to 50 per cent of our business is driven by m-commerce and with the launch of our Mobile App across all platforms ( Android, iOS and Windows), we expect this figure to grow to 70 per cent by end of this fiscal.”
Both buyer and seller preferences and choices over e-commerce platforms are undergoing rapid change. Not surprisingly- such changes are but obvious to be expected during times of such major upheavals and explosive growth!
A report released by Content Square after perusing the scrolling behaviour from 50 million browsing sessions across the sites of 100 leading retailers in the world has given us some meaningful insights into the behaviour of an average visitor to an e-commerce site. The data gathered between August 2013 and November 2014 shows that internet users accessing e-commerce sites on all types of devices are now scrolling further down their pages. Nearly 15% of the consumers now check the web page of an e-commerce site right till they reach its footer, as compared to a paltry 5% three years back.
Satya Nadella recently stirred a hornet’s nest by suggesting women should not negotiate and ask for pay raises, preferring to wait for karma to reach out instead!
Women do negotiate for salary in some cases when it is clear that they will not be penalised for negotiating. Are we ready to close the gender gap on wages?
A recent study at the University of Chicago has clearly shown that women are now as willing and as pushy when it comes to negotiating for salary at the workplace as their male counterparts, which is another pointer to the narrowing gender gap.
The findings of the study, which were published in a paper titled, “Do Women Avoid Salary Negotiations?”, published by the National Bureau of Economic Research, USA have again given rise to a debate on the topic since women have conventionally been seen to shy away from negotiating for better deals at the workplace.
With more than 1.32 billion active monthly users, who are posting 12 billion messages daily, Facebook Inc. is undoubtedly the most desirable marketing platform for companies, advertisers, marketers and even for self-promoters. Buying fake likes thinking they will help improve visibility or build up a better brand image is a misconception.
Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spend for CY2014. US, China, Japan, Germany and UK will be the top five spenders on advertising, says the report.
Earlier in the year, eMarketer had put the total ad expenditure across the globe for the year 2013 to be $545.75 billion and predicted it to touch $575.04 in 2014. However, in the latest report, the company has revised the figures for 2013 and 2014 with actual spending.