The online retail space in India is bubbling with activity at the moment. Predictions about a growth rate in excess of 20% in the coming few years go on to suggest that things couldn’t get better for those selling their wares online.
The big boys on the Indian scene have been happy with their turnover even while incurring losses, managing to stay afloat by lowering the prices of goods being sold by them. The question, however, is – how long can they sustain themselves on the investors’ money without showing them some results? How long can they afford to incur losses?