Freelance Writer, Journalist

Skyrocketing Sales Of Jabong And Myntra: Is Indian Fashion E-tail Industry Finally Coming Of Age?

Skyrocketing Sales Of Jabong And Myntra: Is Indian Fashion E-tail Industry Finally Coming Of Age?

Online retail sale in India is picking up like never before. One section of online retail which we have closely followed over the years is the fashion segment. Myntra and Jabong can probably be called the icons of Indian online fashion industry. With both of them registering significant growth over the last few years and poised for an even brighter future, is it too early to say that online fashion retail in India is finally coming of age?

70% of Myntra’s sales over this year is expected to come from mobiles, says Shamik Sharma, Chief Product and Technology Officer at Myntra.

“Currently, close to 50 per cent of our business is driven by m-commerce and with the launch of our Mobile App across all platforms ( Android, iOS and Windows), we expect this figure to grow to 70 per cent by end of this fiscal.”

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