Both buyer and seller preferences and choices over e-commerce platforms are undergoing rapid change. Not surprisingly- such changes are but obvious to be expected during times of such major upheavals and explosive growth!
A report released by Content Square after perusing the scrolling behaviour from 50 million browsing sessions across the sites of 100 leading retailers in the world has given us some meaningful insights into the behaviour of an average visitor to an e-commerce site. The data gathered between August 2013 and November 2014 shows that internet users accessing e-commerce sites on all types of devices are now scrolling further down their pages. Nearly 15% of the consumers now check the web page of an e-commerce site right till they reach its footer, as compared to a paltry 5% three years back.