Freelance Writer, Journalist

Online Buyers In India Hate Remarketing, Feels They Are Being Tracked On The Internet !

Online Buyers In India Hate Remarketing, Feels They Are Being Tracked On The Internet !

A friend of mine once cribbed how after clicking on a pair of earrings by an online jewellery site at Facebook she saw the same pair of earrings on each and every site she logged on to. New to remarketing/retargeting, she felt so ‘haunted’ by the picture of those earrings that she just wanted to get rid of them- I helped her do that by clearing her browser history.

Not before I started wondering how this supposedly one of the most sophisticated algorithms rolled out by Google is helping e-marketers? My doubts were reaffirmed when I came across these findings by DMTI.

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