Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spend for CY2014. US, China, Japan, Germany and UK will be the top five spenders on advertising, says the report.
Earlier in the year, eMarketer had put the total ad expenditure across the globe for the year 2013 to be $545.75 billion and predicted it to touch $575.04 in 2014. However, in the latest report, the company has revised the figures for 2013 and 2014 with actual spending.